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Ürün bilgileri

In countries where tourism develops, recreation enterprises and the variety and quality of services provided by these enterprises are also increasing. Increasing the quality element for these services are common problems of recreation managers and tourism marketers. This book provides a special perspective on the quality element in the framework of management-science in recreation enterprises. Therefore, the purpose of this book is to reveal the requirements of total quality management in recreation enterprises, to determine the principles of total quality management in recreation enterprises, to explain how to benefit from total quality management for customer satisfaction in recreation enterprises, and finally to reveal the benefits of total quality management in recreation enterprises. In the last part of the book, there is a systematic review study conducted to determine the principles of implementation of total quality management in recreation enterprises. In the first part of the book, the definition of Total Quality Management, its historical development, in the second part, quality assurance systems, the benefits of quality assurance systems, the concept of total quality, the basic principles of total quality management, the systematic approach to ISO 9000 Quality Management System and total quality. In the third part, a research on the principles of a successful total quality system, the preparation of the environment for the successful implementation of total quality management in service businesses, in the fourth part total quality management in recreation enterprises and in the last part, a research on the systematic compilation method on total quality management in recreation enterprises. takes. It is thought that this book will guide recreation managers and tourism marketers with its literature and research part.   (Tanıtım Bülteninden)  )

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